#4 - As a Thank-You for Lease Renewals

We’re counting down the top 10 ways that a thoughtful, well-planned gifts program helps build strong, lasting relationships with residents. Here’s #4: A sincere thank-you packs a significant impact.

Congratulations! You scored a lease renewal with the resident in Unit 165. You knew he was an attractive prospect when you signed him up a year ago, and he’s proven to be a solid resident who adds to the community. Securing him for another year – and perhaps for years to come – is going to impact your bottom line. You know that a renewal is more effective than recruitment at keeping your occupancy rates where they need to be. This resident has given you a solid vote of confidence and deserves a gesture of appreciation. After all, it’s never too early to start work on next year’s lease!

Click here to see a nice selection of Renewal Thanks gifting ideas!