#6 - Increase Resident Review Scores

We’re counting down the top 10 ways that a thoughtful, well-planned gifts program helps build strong, lasting relationships with residents.
Here’s #6: Boost those review scores!

Let’s face it: resident reviews can be scary! Sure, owners and management want a clear understanding of how a property is perceived by its residents. But when a difficult resident, the one who doesn’t clean up after his dog and who somehow can’t fit into just one parking place, sits in judgment on your team’s performance, you can’t expect a fair shake. Fortunately, anyone who responsibly interprets reviews knows such folks are part of the process. Instead, you can focus more on the reasonable mainstream in your community. Here’s where taking advantage of touchpoints with a gift program can really make a difference. It won’t take a poor score to an outstanding one, but the recollection of a simple, generous gesture could be the difference between a score of 9 and that of 10 – which adds up. Also, testimonials from current residents that discuss the features of your community and how well your staff connects with them can move the needle towards your community being a prospective resident's chosen new home.

Get in the habit of asking current and renewing residents to leave reviews on your website, social media channels, or Google in order to naturally cultivate your community's online presence.