#5 - Cultivate those resident referrals!

We’re counting down the top 10 ways that a thoughtful, well-planned gifts program helps build strong, lasting relationships with residents.
Here’s #5: Cultivate those resident referrals!

No one knows your apartment community better than your residents. When one of them refers a friend, colleague, or acquaintance, it is a powerful endorsement from an informed source and one that holds great value. Acknowledge the great compliment this resident has paid your property and your management team with a tangible token of your appreciation. You can even tailor the gift to reflect the value of the referral: a resident who regularly refers quality prospects clearly deserves the deluxe expression of gratitude. Since regular referrals have such a strong impact on occupancy rates, acknowledgment gifts offer an outstanding return on investment – and without the awkward quid-pro-quid involved in cash referral fees.

A great appreciation gift for well-deserving residents is our Light Up Gourmet & Ice Bucket (shown below).
Plus, you can customize the ribbon choice to coordinate with your property's brand!