#10 - Maximize the power of touchpoints

We’re counting down the top 10 ways that a thoughtful, well-planned gift program helps build strong, lasting relationships with residents.
Here’s #10: Never underestimate the power of touchpoints.

What’s a touchpoint? Imagine a meaningful date where you can use the calendar to reach out to valued residents. Some are obvious and conventional but still powerful – a birthday, an anniversary, the birth of a baby. Others relate more closely to our industry, like the first (or the fifth!) anniversary at a property. Either way, gifts associated with a touchpoint emphasize your personal relationship with residents and drive home the fact that your property is a community, not a complex. Modern life already tends to be isolating, and now the realities of COVID-19 have amplified that. A gift at a touchpoint safely bridges social distance and lets residents know in a tangible, touchable way that you care about them.

A few touchpoints to consider:
Community Outreach
Brand Awareness
Prospect/Walk-away
Lease Signing
Move-In
Birthdays
Appreciation
Maintenance Resolution
Pets
Oops!/We're Sorry
Events
Holiday
Renewal Request
Renewal Thanks