#9 - Offer Atonement with a Gift

We’re counting down the top 10 ways that a thoughtful, well-planned gifts program helps build strong, lasting relationships with residents.
Here’s #9: Sometimes, you really need to show, not just say, that you’re sorry.

Things go wrong. Even at the best managed of communities, the day comes when the plumber doesn’t show up on time, or an air conditioning unit conks out on a holiday weekend, or the maintenance van clips a parked car. You move quickly to fix the situation, but you know the whole mess has left a ding, however slight. Even long-resolved problems come back to mind when it’s time to renew a lease. Take the sting out of those memories with a tangible gesture, a gift that illustrates the sincerity of your apology. Give residents something to remember besides a fleeting inconvenience. Speed counts with atonement gifts, so have your plans in place before you need them!

One of our favorite gifts for "Oops!" offers a positive message and a reusable item.
Pictured: Drink Happy Thoughts